Hi all!!

I made some analysis about what happened on November 13th and the previous days and I get the following conclusions, there is a more detailed analysis on this report:

• Mentions: these are the people who wrote about macrobiotics on a specific day (graph below). It is interesting to see that there was an increase on the beginning of November (maybe because of our congress) and it is also interesting to see the high raise on November 12th, the day before, when everybody was inviting all their friends to post on November 13th. If you see the graph even watching a small decrease the tendency is higher than the end of Ocbober, and is even higher than september (not in this graph, but it’s really higher).

• Social Media Reach: that is a very relevant factor, because it shows how relevant is the people who is commenting about macrobiotics. This factor is about how many people saw comments about macrobiotics on a specific date. If you see the graph below we reached almost a quarter of a milion people, that’s a very high number!! So congratulations everyone!! You will see that top was reached on the 15th, that’s quite normal because in social media repercussion is always a couple of days after someone posts.

• Most important influencers: this is interesting because we can have an idea of who is influencing most about macrobiotics, so the more this person talks the better. Report below shows many profiles not exactly involved in macrobiotics specifically but more on health and diet. Alicia Silverstone is also very influential.

• Most active social media authors: That shows who is posting more about macrobiotics, so I can catch you guys up!! My congratulations to Denny Waxman, he is the more active one of the group.

So the point now is to go on, and continuing posting using #macrobiotics . The more we use it the more will be present at social media. And again. CONGRATULATIONS, it was a huuuuuge response of all of you and you guys will see the benefits in a few weeks or maybe now!!

Daniel.